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How Nintendo Revolutionized Video Ocean Of Games

After studying management, did his entire career in the video game industry; He joined Nintendo France in 1993 and held various positions there. Before being appointed Director General in 2001; holds an MBA at ESCP-EAP.

in an ultra-competitive market where players are engaged in a technological boom, Nintendo has chosen the path of frugality and conviviality. Acting in this way ocean of games the company has certainly reduced its costs, but by focusing primarily on the pleasure of the player and focusing on creativity rather than technique, it has especially proposed games radically different and likely to attract a new audience, recomposing the competitive landscape of the video game market.

Nintendo evokes modernity and technology, yet it is a Japanese company more than a century old whose original business was card games: it was the exclusive supplier of the imperial house. Guided by creative personalities, Nintendo has explored new territories of entertainment to become the leader in the video game market..

A white page strategy

It was in the 1970s that the grandson of Nintendo founder Hiroshi Yamauchi initiated a diversification of activities by launching video games and consoles. Very quickly, it lays down a number of principles that will guide innovation for several decades: first, the entertainment market is driven by content. In this market, boring players is a deadly sin. Then, the games must address all the public, ocean of games in a family approach. Nintendo saw himself as the Disney of the video game. Hiroshi Yamauchi has made creation – not technological power or marketing power – the driving force of the company. He is surrounded by creative and inventors, including Shigeru Miyamoto, the father of iconic heroes Donkey Kong, Mario or Zelda. Research and development is therefore at the heart of the organization, the other functions revolve around it. Hiroshi Yamauchi encouraged a culture of creation from a blank page: always innovate, never imitate. It’s a persistent feature at Nintendo, found in the latest innovations like Wii.

So creatives are encouraged to launch new ideas, without any filter of marketing. Even today, marketing often only discovers products once finalized. It intervenes at the end of the chain, in particular in the promotion and feedback of consumers. never imitate. It’s a persistent feature at Nintendo, found in the latest innovations like Wii. So creatives are encouraged to launch new ideas, without any filter of marketing. Even today, marketing often only discovers products once finalized. It intervenes at the end of the chain, in particular in the promotion and feedback of consumers. never imitate. It’s a persistent feature at Nintendo, found in the latest innovations like Wii gta iv ocean of games So creatives are encouraged to launch new ideas, without any filter of marketing. Even today, marketing often only discovers products once finalized. It intervenes at the end of the chain, in particular in the promotion and feedback of consumers. you must pursue them deftly to get them into the blue halo. Those of the second, which will reveal a propulsion plate to a coded well, a fuel ball and a bafomdad if.

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